BRAND & DIGITAL STRATEGIST | Greater Chicago Area

• Brand Strategy
• Digital Strategy
• Digital Storytelling

Support holistic brand experiences – including discovery, brand & content strategy, messaging, ideation sessions, and collaboration with creative teams – to deliver content across many disciplines, ultimately helping non-profit, agency, and brand marketers stand out, deepen engagement, and unlock their potential for authentic and compelling digital storytelling.

OWNER & CHIEF STRATEGIST | Greater Chicago Area

• Organizational Development
• Branding Consultant
• Strategic Initiative Management

Leveraging our passion for social justice and branding, Patterson Consulting LLC supports cause-based initiatives that fight for better lives, families, and communities. It is this experience, obsession with innovative tactics, and over 20 years of specialized knowledge that will help you achieve maximum impact for your cause.

Organization-development Consultant

Non-profit Branding Consultant

Strategic Initiative Lead

National Director of Digital Advocacy & Organizing | Chicago, IL

• Digital Strategist
• Team Management
• Campaign Development

To further our mission to increase equity in education, the National Director of Digital Advocacy and Organizing develops the strategy for and oversees the organization’s digital program and digital organizing strategy, including the website, digital advocacy tools, social media channels, member and supporter emails, and online advertising. The National Director of Digital Advocacy and Organizing helps reach the national organizational goals for organizing, advocacy, fundraising, and communications, while working closely with chapters to design digital campaigns for their advocacy campaigns. They work closely with the Organizing and Field Team to develop a digital organizing strategy that will be executed by each of the six local chapters. In addition, they work with the communications team to ensure message and brand consistency across the organization.

Bennie was responsible for developing and executing all aspects and assets for Educator for Excellence's most successful digital organizing campaign to date: Don't Erase History. It was responsible for (all most in organization history):

• 1.5mil+ impressions
• 300k+ engagements
• 100k+ video plays
• over 50% of US states engaged
• 1.5k+ messages sent to state law makers

Director of Creative Content | Chicago, IL

• Creative Strategist
• Team Management
• Brand Management

The Director of Creative Content serves as part of the Communication's Department Senior team that drives multimedia content creation and oversees a team of in-house staff and consultant content creators to produce video, audio, graphic, web, and other creative content for use across the organization. Taking on a strategic "content-first" approach, this team will craft compelling assets that supports integrated storytelling, narrative development, brand alignment, and engagement of CPD/A's targeted audiences. Through people-centered, affiliate-focused tactics, this department amplifies the efforts of CPD/A’s local base while strengthening the organization’s collective capacity to achieve an inclusive, equitable society. The Communications Department at CPD/A is an integral part of a vision to build political power and win tangible victories that improve the lives of low-wage workers, immigrants, and communities of color. This department will ignite their base into action, strengthen our collective capacity for social change, and tell the story of their work, their affiliates, and their vision for the world as it could be.

Director of Digital Strategies | Chicago, IL

• Digital Strategist
• Team Management
• Organizational Growth

The Director of Digital Strategies serves as part of the PASC (Public Affairs & Strategic Communications) Senior team that expands the growth of the Center for Popular Democracy and CPD Action, as well as build capacity to help achieve our mission of building a network wide base to 1,000,000 people by 2023.

This strategist will design the CPD/A infrastructure, including digital tools and assets, to implement a strategic, network-wide digital program.

This role will supervise a digital team and make strategic decisions about the portfolio of digital tools and strategies to support campaign teams while building a strong, seamless ladder of engagement for the CPD/A Network and its issue campaigns against various aspects of economic inequality, structural racism, and white supremacy.

The Director of Digital Strategies also works with the campaigns, advocacy, political and basebuilding teams to design and implement online organizing and outreach strategies.

Community Programs Manager | Oakland, CA

• Staff Management
• Program Development
• Partnership Management

Alternatives in Action inspires Bay Area Youth to realize their leadership potential. Each year we prepare over 1000 youth for success in college, career, and community through our high school, school-based Community Programs and Home Sweet Home Preschool.

Bennie provided leadership for Alternatives in Action's community school vision by supervising staff, facilitating communication, planning services, completing reports/evaluations, and maintaining program spaces. Additionally, he implemented comprehensive programming and services to meet the needs of youth and families served by the McClymonds Youth and Family Center, while also managing a portfolio of community resources and partnerships. Alternatives in Action operates both school-day and after-school programming and is responsible for the implementation and management of 21st Century after-school programming.

Manager, Youth Activism | Washington, DC

• National Youth Development
• National Convener
• Technical Assistance & Training Provider

Bennie provided leadership for the Youth Activism department with the management and implementation of their national Youth Activism Programs. These programs focus on tobacco control initiatives through media/technology, guerrilla marketing, grassroots organizing and other tactics on a local, state, and national level. Bennie ultimately helped to guide the direction of the Youth Activism Fellowship and Youth Leadership Institute to ensure that their strategic plans were relevant and timely to today’s tobacco youth related issues. In addition, he also served as a national convener and technical assistance provider for youth-serving tobacco control professionals across the nation.

Bennie brought a wealth of knowledge in the areas of youth development, project management, strategic planning, and group facilitation. He was highly regarded within Legacy (now known as the truth Initiative) as the expert as it relates to youth related organizing efforts. His undeniable passion for youth and social justice is exhibited through his many outstanding achievements.

The truth Initiative is dedicated to building a world where young people reject tobacco and anyone can quit. Located in Washington D.C., the foundation develops programs to address the health effects of tobacco use especially among vulnerable populations disproportionately affected by the toll of tobacco through grants, technical assistance, partnerships, youth activism and counter-marketing campaigns.

Youth Engagement Network Director | Milwaukee, WI

• Education Reform
• Youth Development
• Trainer

Lead TALC New Vision’s Youth Engagement Network of more than 30 small high schools and managed its Youth Leadership Ally Program & Student Internship Program. Ensure inclusion of youth voice to Bill & Melinda Gates Foundation funded schools through various activities including but not limited to: Annual Small High School Fair, structure of internship, marketing material, internal small school initiatives, etc.

TALC New Vision assisted leaders creating new small schools in Milwaukee from the visioning process through the school’s opening and first two years of operation. As intermediary for “A New Vision of Secondary Education in Milwaukee,” a grant from the Bill & Melinda Gates Foundation, TALC New Vision connected schools, workplaces, and other community resources to improve pathways for youth to postsecondary learning, careers, and effective citizenship. TALC New Vision provided and brokered services to new school founders, convened key stakeholders under the grant, monitored fiscal responsibility, measured outcomes of the reform efforts, and promoted policies that sustain effective small school options.